AI-First Applied R&D

Sport R&D,
inside the game.

Development that happens with you — not at you. In small decisions, right now, in the middle of the action.

20+
Years in sport
3yr
Real data with Mio
B2B×B2C
Dual-engine model

Not a consultancy.
An R&D partner.

Northstar develop tools and systems that improve how sports organizations and athletes make decisions — using structured data, AI analysis, and first-hand experience from inside sport.

01

AI-Accelerated R&D

We move faster because we build with AI from day one — not bolt it on later.

02

Zero-Friction

Insights that work in your context. Not in theory. Not in a slide deck.

03

Inside Perspective

20+ years inside sport. We understand the language and the constraints.

B2B Engine

Applied R&D Partner

We embed with clubs, federations, and academies — from initial audit to ongoing development partnership. Structured methodology. Concrete outcomes. No fluff.

B2C Engine

Northstar Athlete Advisor

AI-powered decision support for athletes navigating the academy and professional pathway. Built around the individual — for athletes 15+ managing their own development, and for families supporting younger athletes under 15.

Two ways to work together

Neither too large nor too small. We adapt to where you are — from first audit to ongoing partnership.

B2B · Clubs & Federations

Audit & Review

2–4 weeks · Fixed price

A deep dive into your operations. You get a clear current-state picture, gap analysis, and a concrete roadmap for what to do next.

Structured data collection & analysis
Gap identification against best practice
Prioritized action roadmap
Delivery presentation to leadership
B2B · Ongoing Partnership

R&D Retainer

Ongoing · Monthly

An extension of your team. Priority access to our expertise, continuous development, and playbooks that grow with you.

Dedicated R&D capacity each month
AI tooling & automation development
Monthly strategy & review sessions
Living playbooks & documentation

Want to learn more or discuss a custom scope?

hello@northstarsportsrd.com

Meet Mio

AI-powered decision support for navigating the complex demands of academy and professional football.

Mio is Northstar's AI coach — built for everyone inside the game. Whether you're a club, a coach, an athlete, or a parent navigating the sports pathway, Mio turns unstructured experience into structured insight.

Built from the pitch, not a boardroom or behind a computer. Mio started as a grassroots system — years of real tracking data across training load, match performance, and development signals for real athletes. No lab conditions. No theoretical models. Just patterns that emerged from being inside the game, week after week. That's what makes Mio different.

🏟️

Clubs & Coaches

Squad-level data, session analysis, development tracking

Athletes

Personal performance log, weekly analysis, career signals

👨‍👩‍👦

Families

Decision support for club moves, load, and long-term development

🧠

4 Dimensions

Physical · Technical · Tactical · Mental

Join Pilot Programme
MVP in progress
Mio
AI Coach · v1
3yr
Real data
B2B
Clubs & Coaches
B2C
Athletes & Families
Sample · Weekly Summary — Athlete View

Physical load this week: moderate. 3 sessions logged. Recovery indicators normal. No overload signals detected.

Key observation: Tactical engagement has improved over 3 weeks — reading positional cues earlier. Recommend reinforcing in coach conversations before next match.

Physical
72
Technical
68
Tactical
81
Mental
75

Let's talk.

Tell us what you're working with. We'll respond within 24 hours.

Location Stockholm, Sweden
Response time Within 24 hours

✓ Received.

We'll be back within 24 hours.